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Best EU Web Analytics Tools

Google Analytics is illegal in multiple EU countries. Here's what to use instead.

3 EU Alternatives

10 US Tools Covered

Since 2022, data protection authorities in Austria, France, Italy and Denmark have ruled Google Analytics non-compliant with GDPR. European web analytics tools like Plausible, Fathom and Matomo offer a legal alternative — lightweight scripts, no cookie banners required, and all data stays on EU servers.

Whether you need simple pageview tracking or full-featured product analytics, these European analytics platforms deliver accurate data without the legal risk. Most offer free tiers or open-source self-hosting options.

Quick Comparison

Tool	Country	Free	Pricing	Best For
Plausible OSS	🇪🇪 EE	✗	€9/mo	Simple, privacy-first	Try →
Fathom Staff Pick	🇨🇦 CA	✗	$14/mo	Premium simplicity	Try →
Pirsch Analytics OSS	🇩🇪 DE	✗	$4/mo	German-made simplicity	Try →

All Web Analytics Alternatives

Plausible

🇪🇪 EE

Open Source

Analytics without the creepy stuff. No cookies. No tracking across sites. One lightweight script gives you everything you need. EU-owned and operated from Estonia. Trusted by thousands of sites that care about their visitors.

Best for: Simple, privacy-first

from €9/mo

Try Plausible →

Fathom

🇨🇦 CA

⭐ Staff Pick

Minimalist analytics with a clean dashboard. Shows key metrics without complexity. No cookie consent required. Lightweight script with minimal performance impact. Used by companies like GitHub and IBM.

🏢 EU (Germany, Frankfurt)

Best for: Premium simplicity

from $14/mo

Try Fathom →

Pirsch Analytics

🇩🇪 DE

Open Source

Privacy-friendly analytics made in Germany. No cookies, no fingerprinting, no consent banner needed. Server-side tracking with a clean dashboard. Lightweight and fully GDPR-compliant out of the box.

Best for: German-made simplicity

from $4/mo

Try Pirsch Analytics →