Google Analytics is illegal in multiple EU countries. Here's what to use instead.
Since 2022, data protection authorities in Austria, France, Italy and Denmark have ruled Google Analytics non-compliant with GDPR. European web analytics tools like Plausible, Fathom and Matomo offer a legal alternative — lightweight scripts, no cookie banners required, and all data stays on EU servers.
Whether you need simple pageview tracking or full-featured product analytics, these European analytics platforms deliver accurate data without the legal risk. Most offer free tiers or open-source self-hosting options.
Analytics without the creepy stuff. No cookies. No tracking across sites. One lightweight script gives you everything you need. EU-owned and operated from Estonia. Trusted by thousands of sites that care about their visitors.
Minimalist analytics with a clean dashboard. Shows key metrics without complexity. No cookie consent required. Lightweight script with minimal performance impact. Used by companies like GitHub and IBM.
Not sure which web analytics tool is right for you? Check our detailed comparison guides.
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