Web Analytics

EU Alternatives to Google Analytics

2 privacy-focused, GDPR-compliant alternatives

Google Analytics has been declared illegal in several EU countries including Austria, France, and Italy for transferring user data to the US. European privacy-focused analytics tools offer accurate visitor insights without cookies, without personal data collection, and with full GDPR compliance — no consent banner headaches.

All GDPR compliant
Verified by our team
EU data centers

Plausible

🇪🇪 Estonia
Open Source

Analytics without the creepy stuff. No cookies. No tracking across sites. One lightweight script gives you everything you need. EU-owned and operated from Estonia. Trusted by thousands of sites that care about their visitors.

Self-hosted
Pricing Paid only · from €9/mo
Cookie-free ✓ Yes
Real-time ✓ Yes
Funnels ✓ Yes
Custom Events ✓ Yes

Fathom

🇨🇦 Canada
⭐ Staff Pick

Minimalist analytics with a clean dashboard. Shows key metrics without complexity. No cookie consent required. Lightweight script with minimal performance impact. Used by companies like GitHub and IBM.

Pricing Paid only · from $14/mo
Cookie-free ✓ Yes
Real-time ✓ Yes
Funnels ✗ No
Custom Events ✓ Yes

EU Alternatives to Google Analytics: FAQ

Is Google Analytics illegal in the EU?

Several EU data protection authorities (Austria, France, Italy, Denmark) have ruled that Google Analytics violates GDPR by transferring data to the US. While not banned EU-wide, the legal risk is significant. Cookie-free EU alternatives eliminate this risk entirely.

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